+44 (0) 20 7419 2084

Cockpit Yard, Northington Street, London WC1N 2NP

Polgassick Farm, Lostwithiel, Cornwall PL22 OHY

We challenge, inspire and change businesses.

That’s just what it is. About us. The client and Felt. Because trust and personal rapport is paramount if we’re to fully understand you and your business. We’re in this together, working in tandem to produce the best results. While each project is different, our aim is always the same: to enable businesses to change for the better… and to help them turn a tidy profit.

In ten years, we’ve collaborated with all kinds of people, covered a lot of ground, and amassed experience across a wide range of design disciplines and markets. We’re creative yet diligent, rigorous yet imaginative, keen thinkers with an eye for detail, looking at the whole brand picture, bringing all the pieces together with care and dexterity. We take our work seriously, but we like to enjoy the ride.


Brand strategy / Naming / Identity / Photography / Copywriting / Art direction / Print / Guidelines / Packaging / Film / Animation / Website design / User Experience / Site development / Software interface design / App / Environments / Signage / Uniforms / Product


We have a tried-and-tested process that gives each project structure and direction.

1. Exploration, looking for clues We begin with a discovery workshop to find out as much about you and your business as we possibly can - your offer, audiences, competitors, perception, challenges and aspirations. Then we rigorously research the wider market for further context and understanding and speak with your existing and target audiences to understand the whole picture of the business. Once we have the insight and clues we need, we can start shaping our thoughts.

2. Definition, discovering the real you Next up, we start defining a vision for your brand by creating a ‘brand proposition’. This is a series of statements describing your brand’s personality, attitude, and what sets it apart. By focusing in on these characteristics, we can arrive at a core idea to take your brand forward.

3. Creation Taking our cue from the brand proposition, we explore how to bring the brand proposition to life in different ways by developing several creative routes that range from more reserved to more radical. We consider naming, logo, colour, typography, imagery, graphic style, written tone of voice, for environments - materials, and show you how these might be applied across a range of experiences such as a website, brochure, product, interior.

4. Execution, putting it out there Once we’ve decided on the best route together, we’ll make it happen. This is where we work out just what you need from a website, corporate stationery, a brand film, packaging, uniform design. We finesse and craft the small but telling details, build, refine and launch for maximum impact.

Our clients include

BMW Mini / Jamie Oliver’s Fifteen / United Nations / PRS Foundation / Reeve Wood / Pure Sports Medicine / Penguin Random House / Ridlands / Darren Hawkes Landscapes / Fowey Valley / Maya / Revo / Octink / UEG / Macmillan Cancer Research / Zetadocs / Shona Marsh / Suzanna Jackson / Edison Wealth Managers / Instruct / Coori / Wheelbarrow / Metalogue / Pennon / NiNAS (Nigerian National Accreditation Service) / Organix / James Whelan / Austin Fraser

What our clients say about us


We’re always on the look out for talent.

Please contact: with your CV and portfolio.