We challenge, inspire and change businesses

That’s just what it is. About us. The client and Felt. Because trust and personal rapport is paramount if we’re to fully understand you and your business. We’re in this together, working in tandem to produce the best results. While each project is different, our aim is always the same: to enable businesses to change for the better… and to help them turn a tidy profit.

In ten years, we’ve collaborated with all kinds of people, covered a lot of ground, and amassed experience across a wide range of design disciplines and markets. We’re creative yet diligent, rigorous yet imaginative, keen thinkers with an eye for detail, looking at the whole brand picture, bringing all the pieces together with care and dexterity. We take our work seriously, but we like to enjoy the ride.

Disciplines

  • Brand strategy
  • Naming
  • Identity
  • Photography
  • Copywriting
  • Art direction
  • Print
  • Software interface design
  • App
  • Environments
  • Guidelines
  • Packaging
  • Film
  • Animation
  • Website design
  • User Experience
  • Site development
  • Signage
  • Uniforms
  • Product

Process

We have a tried-and-tested process that gives each project structure and direction.



1. Exploration, looking for clues We begin with a discovery workshop to find out as much about you and your business as we possibly can - your offer, audiences, competitors, perception, challenges and aspirations. Then we rigorously research the wider market for further context and understanding and speak with your existing and target audiences to understand the whole picture of the business. Once we have the insight and clues we need, we can start shaping our thoughts.



2. Definition, discovering the real you Next up, we start defining a vision for your brand by creating a ‘brand proposition’. This is a series of statements describing your brand’s personality, attitude, and what sets it apart. By focusing in on these characteristics, we can arrive at a core idea to take your brand forward.



3. Creation Taking our cue from the brand proposition, we explore how to bring the brand proposition to life in different ways by developing several creative routes that range from more reserved to more radical. We consider naming, logo, colour, typography, imagery, graphic style, written tone of voice, for environments - materials, and show you how these might be applied across a range of experiences such as a website, brochure, product, interior.



4. Execution, putting it out there Once we’ve decided on the best route together, we’ll make it happen. This is where we work out just what you need from a website, corporate stationery, a brand film, packaging, uniform design. We finesse and craft the small but telling details, build, refine and launch for maximum impact.



Our Clients include

  • Revo
  • PRS Foundation
  • Reeve Wood
  • Pure Sports Medicine
  • Penguin Random House
  • Darren Hawkes Landscapes
  • Fowey Valley
  • Maya
  • Octink
  • Macmillan Cancer Research
  • James Whelan
  • Shona Marsh
  • Bee Me
  • Austin Fraser
  • UEG
  • Instruct
  • Coori
  • Organix
  • Zetadocs Expenses
  • United Nations


What people say about us

Who we are

Scott Manning

Scott Manning

Creative Director

Prior to Felt Scott has worked within some of the UK’s leading design and branding agencies. Notably at Moving Brands and Landor Associates working as lead creative on projects such as Land Rover, Jaguar, Nokia Siemens Networks, Austrian Airlines, The World’s Tallest Building Burj Khalifa and Zoological Society of London (ZSL). 


Libby Milla

Libby Milla

Client Director

Starting out life as a designer Libby has an inherent understanding of the requirements of any project from both the client and the creative teams perspective. She has 20 + years experience in the industry working for large international agencies and as a freelancer so understands both the corporate world and how small businesses work.


Nick Coomber

Nick Coomber

Senior Artworker, Design Realisation and Production

A production specialist, expert in retouching, visualising, creating high quality product imagery, logotypes and brand assets. Nick has worked on numerous noticeable brands including UEFA, MasterChef, Eurovision 2011/12, STC and OSN. Managing, co-ordinating print, production and producing everyday office templates and guidelines which keep every brand on the right path.