The Free From market has seen an unprecedented explosion of products in the last 2 years, from supermarkets who now stock their own ranges to stand alone stores offering an array of products. The Free From category has revolutionised the lives of Coeliacs and allergy sufferers making products available that before had seemed impossible to find. Felt worked on the logo and identity, the packaging and style of the website for Coori.
Coori is the dream of Julia Zardetto, who first established a GF restaurant in South West London which was so successful it led her to develop a wholesale business for Gluten Free products. Overwhelmed by the success of both business she secured private funding to establish a b2c business with Coori.
Felt were approached to create the new brand. With a desire to make Free From products readily available to all we created the strategic proposition for the brand – Freedom to Enjoy with the values of Authoritative, Caring and Passionate which are all delivered through the logo, visual language and tone of voice. Coori sells their own product range and hand selected products by other brands.