The last two decades have seen a revolution in the role wood plays in our homes and offices. Scandinavian influences and contemporary design trends have led to a resurgence of interest in natural wood flooring. With a desire to increase turnover and move in a very competitive market we undertook the re-positioning of Reeve.
To keep our core audiences interested and engaged we have created new product ranges for Reeve, these include a Metallics range featuring gold, silver and bronze colours, a set of Bold Colours using hues of blue, green and red and an Architectural range featuring a mixed palette of warm and cold greys, all of the colours can be used on floors, parquet, doors, stairs and cladding.
The collections reinforce Reeve’s innovative attitude and their confidence to lead the industry. Our brand proposition developed over ten years ago ‘the imagination and skill to make wood do more,’ is still being delivered in our work today.
The visual language and tone of voice is created to be tactile and emotive yet knowledgeable. A visual connection between the shape created by a tree and it’s first branch and the letter ‘r’.
A steer of ‘imagination and skill to make wood do more.’ Reeve offer a versatile range of sizes, colours and finishes. With the ability to go further than their competitors in creating bespoke specifications, customers benefit from truly unique solutions and a tailored, personal service.
“I approached Felt to re brand my business in 2010, not only did they fulfil the goals I set them, they have surpassed all of my expectations. They re-positioned my offer and target audience to what I thought was a very challenging place, focusing on architects and designers, but elevating my price point much higher to ensure a more commercially stable customer group. With marketing collateral to deliver the new proposition my business has grown from strength to strength.”
“I could not recommend Felt highly enough. They work with diligence and passion, always over delivering and exceeding expectation. I continue to work with Felt and our 10 year relationship is a testament to this.”
Tom De Winton, Owner, Reeve Wood