UEG, United European Gastroenterology
UEG (United European Gastroenterology) is a professional medical non-profit organisation, one of the most comprehensive organisations of its kind in the world. It brings together all the major European societies with an interest in disease of the digestive system working across medicine, surgery, paediatrics, GI oncology and endoscopy, with member societies representing over 22,000 European specialists. The society is run by a Secretariat in Vienna.
Felt have peeled back one of the worlds longest URLs ‘unitedeuropeansocietyofgastroenterology’ and layers of acronyms to create a fresh visual language that reflects UEG’s desire to become the global reference point for the care of gastroenterology patients. Addressing the different activities of the society and letting new ones like ‘The Journal’ flourish we created a look and feel which reflects the subject in a graphical and informative way. We particularly enjoyed sitting in a live endoscopy!
UEG Week is the largest and most prestigious GI meeting in Europe, with a global audience of around 14,000 participants. The meeting location changes each year, with signage and marketing material reflecting each location.
We have developed a range of printed items with UEG including their Journal (published by Sage), Education course adverts, stationery, a History brochure celebrating 20 years of the society and the guide to UEG Week.
Austin Fraser
Wheelbarrow