1. Exploration, looking for clues
We begin with a discovery workshop to find out as much about you and your business as we possibly can – your offer, audiences, competitors, perception, challenges and aspirations. Then we rigorously research the wider market for further context and understanding and speak with your existing and target audiences to understand the whole picture of the business. Once we have the insight and clues we need, we can start shaping our thoughts.
2. Definition, discovering the real you
Next up, we start defining a vision for your brand by creating a ‘brand proposition’. This is a series of statements describing your brand’s personality, attitude, and what sets it apart. By focusing in on these characteristics, we can arrive at a core idea to take your brand forward.