Pennon provide private staffing solutions for high and ultra high net worth individuals. The business is the idea of an entrepreneur who identified a gap in the market to provide private staff solutions using a lifestyle management approach. Clients engage with Pennon to provide a range of solutions from a chef for the night, personal security for a week, a long-term PA, or a whole new team of staff for 3 months; solutions are all bespoke and tailored around a clients specific needs.
We were fortunate enough to be part of this project from the start, researching the marketplace, positioning the brand, creating the name, trademarking, logo, copy, imagery, website, stationery suite and apparel and turning and idea into reality. Pennon derives from the latin word for feather / wing – denoting a positioning of being protective, efficient discrete and the lightest of touches.