Austin Fraser is an award-winning IT & engineering recruitment specialist. Named on the Sunday Times Best Companies list and the Sunday Times Fast Track, they’re a young company with huge ambition, going places fast. But they were saddled with a dated and parochial look and communications that didn’t reflect their ability.
Felt were approached to iron out their marketing and communication challenges, both internally and externally. By ensuring their consultative approach to recruitment was at the heart of their proposition, we delivered a visual and written narrative that resonated with their audiences.
Our visual language centred on people. Portrait photography combined with a vibrant colour palette, ranging from corporate blue to purple, added vibrancy and energy. Directly reflecting their tone of voice and at the same time celebrating their consultant team.
A new website, external presentations, staff portraits, an employee handbook, incentive promotions, client engagement events and office environments has propelled the business onto further growth. Austin Fraser now have offices in Reading, Munich, Berlin, Hamburg, Austin Texas, Denver, Dallas and San Diego – and continue to win esteemed industry awards almost annually!
Richard Baird from BP and O, wrote a rather lovely opinion piece on our work for Austin Fraser, which you can read here.