James Whelan is a family run butchers, in Ireland, famous for farming organic meat. Felt were approached to develop an interior concept for their Irish shops, bringing to life a design that put their meat front and centre stage – whilst simultaneously communicating their environmental and organic credentials.
The family run shop in Clonmel, and 4 shop in shop concepts with the Irish retailer Avoca were developed to reflect their ethos of fork to plate. With their own farm, abattoir and shop they are true craftsmen in their rearing and butchery of meat.
As a direct result of our work the James Whelan experience was elevated to a much wider audience and the business is continuing to flourish.