Mini Urban X - Venture start-up accelerator

BMW MINI and Urban Us partner in the venture start-up – Urban X, to invest in companies shaping the future of city design – driven by technology, viable solutions and scalable businesses. 

Following a decline in applicants, teamed with increasing competition from other business incubators – Felt, in partnership with All That Good Stuff, redefined the website as a central resource.  

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Working closely with the client team at Urban Us in New York we developed the user experience and functionality requirements with user flow maps and html wireframes. The front end visual language of the site was informed by the BMW Mini guidelines, layouts and interactions were developed with the design team based in Munich.

Technology innovation
Website design / User Experience / Site development