Orri - A new approach to eating disorders

Orri is the first of its kind. An eating disorder day clinic designed to offer multi-disciplinary treatment and holistic patient care. The team is a collective of specialists including psychologists, psychotherapists, trauma, family and movement therapists, dieticians and body imaging and nursing experts. 

Felt were approached to launch the new brand collateral – from creating the name, to forming the visual identity and clinic environment. Our solution was to create a tactile and engaging language that was sensitive to the subject but filled with energy, optimism and an informative yet reassuring tone of voice. 

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Brand strategy / Naming / Identity / Photography / Copywriting / Print / Environments