Unique Homestays leads the private accommodation market in the UK. Curating collections for self-catering, group gatherings and weddings, they seek out distinguished properties that are beyond the ordinary. With a trend in short stays and a substantial increase in competition, retaining core and recognising new audience groups was key to continuing their market dominance.
Working closely with the creative team at Unique Homestays, a proposition was developed to inform the brand evolution. Typography is detailed and crafted, the exquisite word mark stands as an authoritative and timeless symbol, brand colours neutralised and cinematic photography set a new benchmark.
The look and feel of the website, online booking forms, social channels, newsletters, house books, advertising and properties themselves have all evolved to create a fresh look and feel. They showcase the evocative photography and iconic properties for which Unique Homestays is renowned, engaging the shift in audiences to continue their dominance of the UK market.
“We found Libby and the team at Felt very easy to work with. Having an in-house Marketing and PR team, we’re rather meticulous when it comes to agencies, but we felt that Felt shared a similar ethos to that of Unique Homestays. We relish the fact we have an open and honest working relationship with Felt, and find their straightforward and no-nonsense approach very refreshing. Libby and the team have provided us with valuable feedback and insight throughout the redesign process, and we look forward to a long and successful relationship with Felt.”
Sarah Stanley, Owner, Unique Homestays